Ken:
There are several remedies available under current (and soon-to-be-released) TDA rules.
Rule 1: Floorpersons are to consider fairness and the best interest of the game as a top priorities.
It absolutely isn't in the best interest of the game to have players deliberately mis-represent their action. Just the opposite.
(New) Rule 3: Official Terminology. Here we have a player mis-using official terminology deliberately. Per the rules, he deserves any ruling he gets, it's players responsibility.
Rule 44: String bets. This player's action is sort of a "reverse string bet" with deliberation and malice aforethought to deceive both the house and the table. Deceiving other players up to a point is fair game, but again, deliberately deceiving the house with a specifically prohibited maneuver is a major violation of the best interest of the game.
(New) Rule 45: Non-Standard Betting. While the player uses "standard" betting terminology, he uses it in a very non-standard way, deceiving the house as to his intent, so all-told this is very non-standard action and is "at the player's risk", see also (new) rules 3 and 37.
So, there's plenty of current remedy for deliberate, deceitful, non-standard action, but I wouldn't be surprised to find some additional language arising in the future as a result of this incident. Thanks alot for posting the video link.